27/07/2005
Build a feature - get scoble-ized!
A little short story that came to mind as the MSN Blog Map got
scoble-ized.
When I heard the Virtual Earth team was shipping, I decided to see how quick I could build a new feature based on VE. A few hours later, the MSN Blog Map was born. I forwarded the link to Start.com and their response was "wow", "cool", "we got to ship this", and finally "This will get us on Scoble". This reminds me of the credit card commercial - was it for the miles? Did I build this to integrate cool features, or just to get scoble-ized?
Since Scoble most likely already has a big enough ego, I do not want to give him all the credit for driving innovation :-) - let's just say that I believe the entire phenoma of blogging is greatly changing the rules around innovation and product releases. Traditionally, simply explained, products were released in waves on specific schedules with big fanfare to generate as much PR buzz as possible. Releases with lots of "key" features had to be properly messaged and presented during media and analyst tours. However, with blogs, PR (or buzz) can be generated at any time. While major releases are still essential, it is now very clear we can also innovate out-of-band and ship cool features at any time. If it is an innovative and useful feature, it will get noticed and quickly adopted by our users (and hopefully Scoble :-).
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